2007 Audience figures
(Source: RAJAR - Radio Joint Audience Research Ltd)
Initial findings seem to indicate that recent years have seen Radio 3 steadily loose listeners.
In fact figures released in August 2007 and covering the period April to June 2007, show their listening figures fell to their lowest levels for a decade. The station had 1.3 million listeners over the second quarter of 2007, down by 51,000 on the year and 119,000 down for the quarter. This decline followed the most radical shake-up of the station for five years, initiated by Robin Wright, the stations' controller.
At the same time, the figures for Radio 1's breakfast show, hosted by Chris Moyles, grew to 7.26 million - a rise of 200,000 for the quarter and 470,000 for the year. The DJ's popularity helped Radio 1 to reach an audience of 10.87 million; a quarterly rise of 320,000 and an annual increase of 450,000.
Meanwhile, over at Radio 2, Terry Wogan's listening figures were healthy at 7.92 million. Wogan added 40,000 new listeners to his figures but, despite these gains, Radio 2's audience figures fell slightly from the previous quarter to 13.1 million.
The stations' flagship news programme, "Today", retained healthy figures of 9.48 million.
Commercial Radio
This sector had its highest audience for over four years increasing to over 32 million listeners each week; a year on year rise of 1.3 million.
Other avenues
The figures show approximately 91% of the nation's population tune into radio with nearly 6 million people listen via digital means. Additionally, people over 15 listening to radio on mobile phones rose by 27% to 4.4 million, whilst figures for the same age group listening to podcasts grew from 1.9 million to 2.7 million.
2008 Audience figures
(Source: RAJAR - Radio Joint Audience Research Ltd)
Radio 3
Recovered from the previous years disappointing figures to reach 1.91 million listeners each week - a rise of 1.1% for the year. Research also showed that listeners were tuning in for longer.
Radio 1:
Overall the stations' audience fell to 10% of the market, down from 10.87 million to 10.68 million listeners per week. Chris Moyles figures fell from 7.26 to 7.21 million - despite a high of 7.72 million.
Radio 2
Their figures also dropped for the year; down to 13 million from 13.12 the previous year. A market share of 16% for the year. Terry Wogan saw his figures drop a little to 7.75 million yet, despite this fall, his show remains the most popular breakfast show in the UK.
Radio 4
Followed its "Sony Award" for "Station Of The Year" with another strong year. Figure were up to 9.53 million (from 9.48) with a 12% share of the market.
Podcasts
Figures show that over 14 million listeners accessed radio broadcasts via the web, with more than 9 million people downloading podcasts each week. Research revealed that half of the people surveyed were now listening to programmes to which they did not previously listen; each person listening to an average of 1.8 programmes per week with comedy and music being the favoured genres.
Additional Sources:
7th Feb 2008 Ofcom - "The Future Of Radio"
7th Feb 2008 Ofcom - "The Future Of Radio"
23rd Jul 2004 Ofcom - "The iPod Generation"
2007 Ofcom - "Radio"
24th Jul 2004 BBC - "Return To Form for Unique Radio 3"
June 2008 Media UK - "BBC Radio 3"
Culture.gov.uk - "Radio & Television"
27th Feb 2003 The Guardian - "Is 3 Company?"
4th Aug 2005 The Guardian - "Radio 3 Hits New Low"
17th Aug 2007 The Independent - "Radio 3's Spring Clean..."
18th Jun 2004 The Stage - "Leave 3 Be - Radio 3"
9th Sep 2008 Brand Republic - "Radio 3 Autumn Schedule"
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